Chapter 1:  How to Be a Technical Writer

Michael P. Belfiore, Writing and Editorial Services

This guide is intended as a resource for people who are interested in becoming contract technical writers. It may be distributed free of charge, provided it is distributed in its entirety, with this notice included.  You may wish to visit the following web site where this article also resides, along with other information about Mr. Belifiore's services: www.belfioreandkagan.com

Technical Writing Explained 

Contract Writing Explained 
Pros and Cons of Contract Technical Writing 
How to Break In 

Negotiating Contracts 

How to Write a Good Technical Manual 
You and the IRS 
Resources for Technical Writers 



Technical Writing Explained 
Technical writing is any writing that explains how to do something. The operator's manual for your VCR, the instructions for filling out your tax forms, and this guide are all examples of technical writing. 

Technical writers collect information on the procedures they document by interviewing designers and users and by learning the procedures themselves. 

Who Hires Technical Writers? 
There are four main industries that most commonly hire technical writers: 

Since I work in the computer industry, this guide is most directly related to working in that area. 

Contract Writing Explained 
A contract writer is usually hired by a company on a per-project basis, either at an hourly rate, or a flat fee for the project. A contract or letter of agreement is drawn up between the writer and the company describing these terms. When the contract is fulfilled, the writer is free to negotiate new contracts with other companies or with the same company, or take time off. For more information about contracts, see Negotiating Contracts

All technical writing done on contract is "work for hire," meaning that it becomes the sole property of the company that hires the writer. 

Pros and Cons of Contract Technical Writing 
I became a contract technical writer because I was tired of working dead-end, low-paying jobs that allowed me no time to pursue my other interests. I also can't stand office politics, and I don't work well on a 9-5 schedule. 

Contract technical writing is perfect for me because: 

Contracting isn't for everyone. Here are some other points to keep in mind when deciding whether or not to become a contract technical writer: 

How to Break in 
Part of breaking in is determining whether or not you actually want to be a contract technical writer. Educate yourself as much as you can about the profession. Finish reading this guide. Read technical manuals and picture yourself writing them. Use the resources listed in Resources for Technical Writers. Most of all, schmooze. 

The Importance of Schmoozing 
Schmoozing is one of the most important skills you can acquire as a contractor. Fortunately, it is a skill you can acquire. 

Schmoozing is one of the best ways to gather information about the profession generally, and about the market you're aiming for specifically. Find technical writers you can talk to about what they do. Most people are flattered to talk about their work. Ask them what industry they work in. Are they employees or contractors? Don't be afraid to ask them how much money they make. Other technical writers are your most important resource for determining what to charge your clients. 

The single best place to schmooze is at meetings of the Society for Technical Communication (STC). These occur monthly in your area. See Resources for Technical Writers for STC contact information. 

Practice looking and sounding like other technical writers. Go to an STC meeting and note what the other writers are wearing. Try to pick up the jargon they use. How do they use words when they speak

Above all, carry yourself with confidence. Don't ever talk yourself down. When schmoozing, always mention matter-of-factly the qualifications you do have, and keep quiet about anything that detracts from that. Here's an example of what I mean: 

Instead of this, 

"Um, I haven't actually written a real user's manual...er, ah, well, sometimes I used to leave instructions for temps at this bank I once worked for. Does that count?" 

Say this, 

"I've written user documentation for Midwest Federal Reserve." 

When you're asked to elaborate, chuckle and say, "Oh, these were novice users--people who didn't even know how to use a mouse. I mean, I had to explain everything, including how to turn the computer on! How do you deal with challenges like that?" 

Finding a Market 
Most technical writers specialize in a particular industry, and specialize further within that industry. My specialty is computers. Within that industry, I specialize in writing software manuals. I enjoy working with computers, and my geographical area (Minneapolis/St. Paul) has a strong software market, ensuring a steady supply of work. 

Look to your own experience and interests to find an industry you would like to work in. Also, find out what markets are strong where you live, and consider whether or not you would like to relocate. 

Qualifications 
You don't need a degree to be a successful contract technical writer. You don't need a background in your chosen industry. This is all you need, in order of importance: 

  1. The ability to schmooze well.
  2. An interest in and basic understanding of the important concepts of your chosen industry.
  3. Proficiency at using the popular word processing/desktop publishing tools (see The Tools You Need under How to Break In for more information).
  4. The ability to write well.

Notice that writing ability is at the bottom of the list. This is because writing standards for technical writers are actually quite low. If you can write simply and clearly, you're ahead of the game. (See How to Write a Good Technical Manual for more information). 

The Tools You Need 
If you plan to work at home, you need a good desktop computer and laser printer, and the popular work processing/desktop publishing software. If you don't have a computer and can't afford to get one, you must know how to use the popular software so that you can work on your clients' computers. 

If you buy a computer, get the model a notch below the very best. The premium you have to pay for the top model isn't worth it, but its a good idea to buy the best technology you can reasonably afford. You should get 4-5 years of good service out of it with upgrades. 

In my industry and market right now, Personal Computers running Windows 95 and Windows NT are the standard. Microsoft Word for Windows and RoboHELP hypertext authoring system are the most commonly used software packages. As Web-based documentation becomes more common, writers who can use Web authoring software such as PageMill and Microsoft FrontPage are increasingly in demand. 

Find out what is used most commonly in your industry and market, then acquire the skills and/or the tools you need. 

Your Resume 
When preparing your first technical writing resume, think carefully about the technical writing experience you have had. Even if you have never been called a technical writer, chances are, you have, at some time or another, been called upon to write instructions. Put that experience on your resume and call it technical writing experience. Slant the wording of your resume to your targeted industry. 

If you really have no experience at all, here are a couple of options: 

Find a friend who will let you write a brief manual for his company for free. Put that experience on your resume and use your friend as a reference, or, 

Find a freelance technical writer who will take you on one of his or her projects as an apprentice. 

The second option benefits all concerned. You get to learn from a writer already working in the field and get paid for it. You'll finish the project with two resume credits (your mentor and his or her client) and a writing sample. Your mentor gets an inexpensive pair of extra hands, and the satisfaction and fresh perspective that comes from training a new person in the field. The client wins too, since they get to work with a competent professional-in-training whom they wouldn't have found otherwise. 

Approach freelancers at an STC meeting with this idea. Point out the benefit to them and remind them that hiring a subcontractor requires little extra paperwork. 

If you have been an employee most of your working life, you may be used to preparing resumes in chronological format--that is, presenting your work experience in terms of how long you spent at each of your jobs, and trying not to make it look as though you have changed jobs frequently. 

Your approach as a contractor will be different. Showing that you have worked many different jobs will actually help you. Also, since you may take long vacations, you don't want to emphasize the times you spend not working, which is what a chronological resume would show. 

Lay out your resume in several broad categories, with paragraphs describing major achievements. Try to use jargon from your chosen industry. This is part of looking and sounding like a technical writer. Here is an example from one of my first technical writing resumes (jargon for my industry is in ALL CAPS): 
 

Technical Writing: Wrote USER DOCUMENTATION for a CUSTOM DATABASE for Ramsey County Human Services. Worked closely with programmers, as well as with USERS who knew little about computers, to produce quality documentation under a tight deadline.

Note that you do not have to indicate how much, if anything, you got paid for a particular job, or how long you spent on it. 

The other categories on my early resume were: 
 

Other Writing: This included a paragraph on fiction I have published, one for journalism, and one for plays I have had produced.
Word Processing: Although this was simply temping experience, I turned it to my advantage in the following paragraph: 

Freelance word processor for almost seven years. Clients have included Citibank, Bankers Trust Company (both of New York), KPMG Peat Marwick (Los Angeles), First Bank Pillsbury, IDS, Marigold Foods, and Norwest Banks (all of Minneapolis). Proofread and edited documents for style, grammar, and READABILITY. Designed templates for proposals, reports, and memos. Created documents using at least five different word processing and spreadsheet packages.

Education: Here I listed my college degree and the six-week fiction writers' workshop I attended.
Software: Once you have found out what the popular word processing/desktop publishing software is in your market, learn how it works and say that you are proficient at using it here. Remember that once you have a basic familiarity with the platform the software runs on (such as Windows 95), it is easy to learn new software for it. Even if you don't own the software, you can find a user manual for it in any large bookstore. Use the book to get a basic feel for how the software works, then learn the rest of the skills you need on the job.
Memberships: Join the Society for Technical Communication (see Resources for Technical Writers for contact information) as soon as possible, and indicate your affiliation here. You don't have to have experience to join, and it makes you look like a technical writer. If you have any other appropriate professional affiliations, put them here as well.

At the bottom of your resume, indicate that references and writing samples are available on request. 

Make sure your resume looks good. Use attractive, professional-looking fonts, try to keep it to a single page, and make sure there is plenty of white space. Get other technical writers to give you their resumes and steal any formatting you think looks good. Always use a good quality laser printer to print your resume. Remember that the professional appearance of any technical document is sometimes even more important than the actual wording. This is one area in which you can't afford to skimp. 

Getting Established 
Here is the plan I followed to establish myself as a contract technical writer: 

  1. Find a friend who will let you write a brief manual for his company for free. Put that experience on your resume and use your friend as a reference.
  2. Use your new experience and writing sample to get a technical writing internship.
  3. Repeat step 2 no more than once, if necessary.
  4. With the 2-3 new items on your resume, approach as many technical writing agencies as you can. Work for them to rack up experience and writing samples.
  5. Drop the agencies and go after work on your own for higher rates than the agencies pay.

This entire process took me less than one year. The market in my area is so good that it was not necessary to work for agencies to become established. Many freelancers view agencies as only an intermediary to step 5 since you can usually make more money if you cut out middlemen. 

Since becoming established I've decided to hire new writers as my apprentices because I believe this will benefit me as well them. You may well be able to convince freelancers in your area of the merits of this idea, which allows you to combine steps 1 and 2. See Your Resume for more of my thoughts on this. 

Negotiating Contracts 
One of the most exciting, and also one of the most nerve-wracking, aspects of contracting is that you are constantly re-negotiating the terms of your employment, including the amounts you are paid. Dealt with properly, this can be a tremendous advantage over working as an employee. 

Whatever terms you negotiate, you must always work with a signed contract. In the words of Samuel Goldwyn, verbal agreements "are not worth the paper they are written on." 

Rates 
One of the most important terms of your contract will be what you are paid, and how. Contractors are typically paid either by the hour, or a flat fee for a single project. Each method of payment has advantages and disadvantages. Schmooze with other technical writers and contact technical writing agencies to find out what typical rates are in your area and industry. 

Hourly Rates 
This is the best method to use if you are just getting started. It will take you a while to learn how much time different kinds of projects will take you. By charging an hourly rate, you ensure that you get paid for the time you spend working, even if you underestimate the number of hours you spend on a project. 

It is always a good idea to ask for more money than you will settle for, and then allow your client to talk you down. For instance, if I want $X an hour for a project, I'll ask for $X+5 and allow myself to be talked down to $X. This leaves open the possibility of getting more than my target amount, and lets my client think she's driving a hard bargain. 

Flat Fees 
Clients love flat fees because they can instantly decide how much money to budget for a project. This method works in your favor if you have a good idea how much time an individual project will take you, since you can increase your hourly rate without appearing to do so. Do this by over-estimating the number of hours a project will take you, then present your flat fee as a function of those hours divided by a (deflated) hourly rate. If you finish the project somewhat below the estimated hours, I believe you can ethically pocket the difference. If you finish well below the estimate, you can gain major points with your client by returning some of the money as a rebate, or by offering to do some extra work for no extra charge. 

A Sample Contract 
Below is a sample contract, based on an early one of my own. It is nothing more than a letter sent to my client. 

Dear [FIRST NAME]: 

This is to confirm our contracting agreement as we discussed in your office yesterday. 

We agreed that I would convert the study guide for the first Access course from a PowerPoint presentation into a Word document. This document will include the following: 

I will complete this work by [DATE]. We will meet once a week so I can give you drafts of the new document and you can request changes. The final draft will be given to you on both paper and disk. 

[COMPANY] will pay me as an independent contractor a fee of [FLAT FEE]. I will invoice [COMPANY] for this amount when the work is completed. 

If this is your understanding of our agreement, please sign and date a copy of this letter and return it to me when we meet on [DATE]. 

Looking forward to working with you, 

Michael P. Belfiore 

Accepted for [COMPANY] 

By:_______________________ 

Date:______________________ 

How to Write a Good Technical Manual 
Perhaps the most common mistake technical writers make when writing manuals is to present information in terms of what a product does, rather than how it is used. Simply documenting what a product does, in however excruciating detail, is much easier than trying to determine what a user actually needs to do with it, and explaining how to do it. Easier for you, but your users will hate you. Don't be lazy. Organize the information by task, rather than by function. As an example, compare these two sample tables of contents for an automobile user's manual: 

Information Organized by Function: 

Chapter 1: The Controls 

Chapter 2: The Engine 

Chapter 3: The Electrical System 

Chapter 4: The Exhaust System 

Information Organized by Task: 

Introduction: What Is an Automobile? 

Chapter 1: How to Drive 

Chapter 2: Maintenance 

Users unfamiliar with automobiles would be hard-pressed to find useful information in the first example. 

Of course, most people buying automobiles will already know what an automobile is, and have an idea of how to use one generally, so the second example would probably be too basic for the average user. Determining the average competency level of your users will part of your initial research. 

Always make sure your manual looks good. If your client doesn't have a template for you to use, find 2 or 3 technical manuals in your industry and steal all the good formatting and layout ideas you can. Use fonts and page layouts consistently throughout the document. When possible, use your client's logo on the cover. Again, the physical attractiveness of a manual is often more important to your client than the actual text.. 

Write clearly and simply. Use transparent language that doesn't call attention to itself. Present only the information your users need to know. The designers will want to tell you everything about how a product works. Part of your job is to filter that information for people who are interested only in how they can use the product to do their work as quickly and efficiently as possible. Users don't want to know how the clutch connects with the drive train--they just want to know how to start the engine and get rolling. 

You and the IRS 
The IRS doesn't like independent contractors. As a contractor, your income is difficult to track, and, most importantly, taxes are not withheld from your checks. You are responsible for keeping track of your earnings and paying the IRS estimated taxes 4 times each year. You also have to pay double the FICA and Medicare taxes of an employee. 

In some cases, for instance if you work for an agency, you may be paid as an employee, rather than an independent contractor. You must then fill out separate forms for your income earned as an employee and that earned as an independent. 

As an independent contractor, you are defined by the IRS as a sole proprietorship, unless you become incorporated, in which case you become an employee of your own corporation, which limits your personal liability, but increases your costs and involves more paperwork. 

All of this makes it imperative that you learn as much as you can about filing your own income taxes so that you know exactly what your advantages and disadvantages are under current laws and in what situations. 

Don't trust this research to a professional tax-preparer. You must know enough about your own taxes to make responsible business decisions such as whether to work as an employee or sole proprietor, or to become incorporated. 

If you allow yourself plenty of time to do this research at a leisurely pace, it can actually be kind of fun. Buy yourself one of several tax books put out each year. Read all the relevant IRS publications (which I have found to be excellent examples of good technical writing). Talk to other technical writers about their taxes. 

Resources for Technical Writers 
Below is a list of resources you can use to get more information about the business of contract technical writing. 

Michael P. Belfiore, Freelance Technical Writer
I'm one of your resources. Use me. Here's my e-mail address:
MPBelfiore@earthlink.net
Please also contact me with suggestions for improving this guide.
 
The Society for Technical Communication
This non-profit is the largest organization in the world dedicated to promoting and disseminating information about all aspects of technical communication. Monthly "networking" meetings are held by local chapters and are open to everyone. STC meetings are the single best place to schmooze. Contact the national office to get contact information for your local chapter.
 
The Society for Technical Communication
901 North Stuart Street
Suite 904
Arlington, VA 22203
(703) 522-4114 (voice)
(703) 522-2075 (fax)
stc@tmn.com
http://stc.org/
 
You can join the STC for about $100 a year. This gets you the local and national directories of members, subscriptions to national and chapter journals, and free admission to the meetings. In addition, you can put your membership status on your resume, even if you have no technical writing experience. This is money well spent.
 
Making Money in Technical Writing: Turn Your Writing Skills into $100,000 a Year
by Peter Kent
Published in 1997 by ARCO, a division of Macmillan General Reference.
This is an updated version of The Technical Writer's Freelancing Guide, published in 1992. That book was the single best book I have found on the business. It was superbly written and contained valuable information about every aspect of contract technical writing, including getting started, finding work, negotiating contracts, and your status with the IRS. The new version promises to be even better. Link to the book's Web site (http://w3.mgr.com/mgr/arco/techwr/) to read sample chapters and order the book online.
 
Guerrilla Tactics in the Job Market
by Tom Jackson
Published in various editions since 1978 by Bantam Books, New York.

This is the best general job-hunting book I have found. It is slanted toward people looking for long-term work as employees, but it has many good ideas for schmoozing, finding jobs, and negotiating salaries.